Are You Too Busy to Read This?

First of all, thanks for reading this. Even if it's just these first few words. Like, if you bail here. Or here. Thanks for reading this little bit.

There is no doubt we are all extremely busy and suffer from info-overload. As a result, we are very selective in what we consume information-wise. And it impacts us personally and in marketing our businesses online.

Are you a small business who is not sure where to put your content or what to write or how to market and position it? Stop and think about what you're reading online. What TV shows are you watching? What ads do you respond to? What brands are you following? What are you posting and where? What are you laughing at online? What content is polarizing you?

Tracking your online social behavior and content consumption can be a key indicator as to what your contemporaries are consuming. Take a moment to write down how much time you spend online, what you're doing, and why. Make a note of the decision process you make when choosing to read something completely versus scan versus skip.

What makes you stop and spend more time on the content? Is it because it speaks to something that's important to you? If so, was it presented to you clearly so you knew it was something that was going to be worth your time to consume?

These are all factors to consider when you are developing your own content. First you need to create it, then you need to post it, then you need to make it interesting to your audience. Don't know who your audience is? Well, that's a great place to start and get some clarity around that.

No matter what you do, it's still in the hands and hearts of your customers and prospects and referrers to choose you...or move on to someone else.