Our approach to websites
It's SO not about the website
It's about your business. Your customers. Your objectives and what YOU want.
Many new clients come to me with their solution-in-hand. "I need a website," the entrepreneurs say. "I want to be ranked better," the young startups say. "I want to have more fans," the social app challenged say.
And I ask, "What does your customer want?"
Content is king, queen, and sometimes the court jester
The way we handle content is where every tpappy website gets its punch. When we design a website, we begin with content. What is magical about that business? What is their value proposition? What differentiates them from the competition? What problem are they really solving in their part of the world? Why should people care?
Customer-centric content gets people to connect, convert, and refer new business through advocacy—the most cost-effective way to grow new business. Combine great content with a deep reach that drives traffic and you've got a website that can turn your business into the rock star it should be.
So, that's what we do. We take the time to really understand your business, your customer, and you. We then use our talent in writing, design, and optimizing websites to position your company where it needs to be to meet your goals.
It's that simple.
Oh, and by the way, we LOVE doing it.

